Too sexy for his robe: this offending Sporting Index ad has been banned by the ASA as most likely to cause offense to ‘a significant number of Christians.’
Great britain’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for linking gambling to sexual prowess. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue which had been altered to show Christ holding a bottle of champagne with a bikini-clad woman draped around him. The words ‘There is a more side that is exciting Brazil’ appeared at the bottom of the web page, while additional text offered £500 in free bets.
While Paddy energy had unique way with the image during the Euro 2012 event, the ASA was busy launching an research after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers. One associated with the complainants was the Christian organization Evangelical Alliance, which claimed that the ad was prone to cause widespread offense.
Url to Sexual Aptitude
In its protection, Sporting Index stated that the imagery had been selected that it absolutely was digitally altered in a ‘light-hearted, humorous and cartoon-like means,’ that has been deigned to underline Rio’s reputation as a ‘city of fun. because it represents Rio de Janeiro and perhaps not because of its religious significance, and included’